May

21

Customer service required in racing

May 21, 2008 |

Many times people think that customer service is required when it comes to ordering parts or getting work done on the cars. Customer service is just as important when it comes to track facilities and sanctioning bodies

In a recent example, there was a rule in fraction by several competitors; while all competitors agreed that the they had made the error, none of the track officials offered admittance that they could have improved communications.  To add to it, the track officials were rude overall. This left several racers unhappy, not about rule infractions, but how they were treated.  Many agreed that they might not return to that tack.

 

Sanctioning bodies also need be mindful of who their customers are. One of the reasons I feel that NASA has gained such popularity is that the SCCA was ignoring its customer service.  It was being run like an exclusive club.  New members had a hard time fitting in and the group was not very welcoming.  I am glad to say that things are changing now.

Track owners and sanctioning bodies need to keep in mind who the customer is because with out the customer the business will die.

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